Email view

Email Anatomy

1. Subject Line (SL)
2. Super Subject Line (SSL)
3. Alternate View Link
4. Logo Header
5. Header Section
6. Body Copy
7. Primary Call-to-Action (CTA) Button
8. Sub-modules
9. Utility Footer
10. Footer Copy

Anatomy
Mobile View

Atomic Structure / Visual Language

It’s not just about using a design system, it’s about creating our own system.

Atomic
Glyph

Atom to Template Structure

Atom-to-Organism
Atom-to-Organism-2

Organisms / Blocks

Organisms@0.7x

Templates

Templates@0.7x

More pixels to see here

PayPal Email SystemProject type

PayPal - Singapore Office - Chatbooth & HR MuralBranding, Illustration, Interior

PayPal GlyphsIllustration, Branding

PayPal - Singapore OfficeBranding, Illustration, Interior

Wish 107.5 CampaignsGraphic Design, Social Media Campaigns

PayPal FAQ VideosVideo Production

Globe CE WeekBranding, 3D, Merchandise

ChizzleUI/UX

Globe OneBranding & UI/UX

Globe GoSaktoBranding

PayPal IndiaUI/UX & Content