Brief  /  Create a features explainer video for FWD's flagship mobile application

Client  /  FWD Insurance

Role  /  Art Direction, Storyboarding, Animation

Tapp app is FWD Insurance's main consumer application for accessing and monitoring their insurance policies. They can view their policies, monitor investments and pay their premiums using the application.

Storyboarding

We started by listing the top 5 features of Tapp, and we came up with the main transition of the video which was the "tap effect" - as the main motto of the app was "one tapp away" from each of the features. The goal was to make the video as short but as informative as possible.

storyboard-bw
03-b
03-e
06-a
08-d
10-a
25-a

The Output

We used the ripple effect as the main transition and incorporated a techno type of audio for the whole video. The video was first revealed on a cinema setup after the company film-showing event.

More pixels to see here

PayPal Email SystemProject type

PayPal - Singapore Office - Chatbooth & HR MuralBranding, Illustration, Interior

PayPal - Singapore OfficeBranding, Illustration, Interior

PayPal GlyphsIllustration, Branding

Wish 107.5 CampaignsGraphic Design, Social Media Campaigns

PayPal FAQ VideosVideo Production

Globe CE WeekBranding, 3D, Merchandise

ChizzleUI/UX

Globe OneBranding & UI/UX

Globe GoSaktoBranding

PayPal IndiaUI/UX & Content