Brief / Create a features explainer video for FWD's flagship mobile application
Client / FWD Insurance
Role / Art Direction, Storyboarding, Animation
Tapp app is FWD Insurance's main consumer application for accessing and monitoring their insurance policies. They can view their policies, monitor investments and pay their premiums using the application.
We started by listing the top 5 features of Tapp, and we came up with the main transition of the video which was the "tap effect" - as the main motto of the app was "one tapp away" from each of the features. The goal was to make the video as short but as informative as possible.
We used the ripple effect as the main transition and incorporated a techno type of audio for the whole video. The video was first revealed on a cinema setup after the company film-showing event.
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